Overview:
Full brand creation for Aurea, a fragrance house celebrating light, elegance, and sensory refinement. The objective was to craft a brand universe that feels luminous, timeless, and emotionally evocative.

Role:
Defined the brand’s vision, positioning, and visual language; developed the artistic direction, including tone, aesthetics, and storytelling; structured and managed the project from concept to final execution; created the full brand identity and visual guidelines.

Conceived and directed a visual campaign to bring the brand to life, translating its universe into a cohesive and elevated visual narrative, ensuring consistency across all creative outputs.

Key Outcome:
Delivered a distinctive and immersive brand identity, supported by a strong visual campaign that enhances storytelling, emotional impact, and overall brand perception.

Images generated by AI.