Overview:
Full brand creation for La Cucina, a mobile pizzeria designed for upscale events, including weddings and private celebrations. The objective was to create a brand that feels both refined and approachable, capturing the essence of a warm, sensory Italian experience.

Role:
Defined the overall brand vision, visual identity, and aesthetic direction; planned the project from concept to delivery; created all visual assets including logo, typography, color palette, and brand applications.

Additionally, led and executed a photo shoot during a real wedding event, capturing authentic brand moments and ensuring visual consistency between the brand identity and its real-life experience.

Key Outcome:
Delivered a cohesive and immersive brand identity, supported by real-life visual content that enhances credibility, emotional connection, and overall brand perception.

Photo Credit : Nicolas Elsen